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Mobile spending to reach $1,2tn by 2019

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Organisations across industries are increasingly leveraging mobility to transform their businesses.
A new International Data Corporation (IDC) study, “Empowering the Workforce for Business Transformation: Worldwide and US Forecast for Mobility: 2014-2019”, examines the current status of mobile strategy in the context of different vertical industries
Mobility may have started with the simple concept of shifting employees from being deskbound to being mobile. But it has advanced and evolved in such ways that many organizations are embracing capabilities unique to mobility and unique to their industries. Each vertical is different in terms of its underlying industry drivers, barriers, and potential benefits.
Industry-specific applications will be a driving force as businesses look for solutions that can be easily configured to their unique business and vertical requirements.
Key findings from the new report include:
* Worldwide, the manufacturing sector represents the largest enterprise opportunity for mobile technologies. The industry’s sizeable economic footprint and global operations create a naturally large market.
* Consumer-centric industries such as retail, media, and personal and consumer services are leveraging mobility to engage and connect with their customers to improve their experience, bolster loyalty, and generate larger sales per customer.
* There are still numerous concerns around mobility (and all of the other pillar technologies). Security and regulatory issues remain the biggest barrier for mobile technology adoption across industries such as government and financial services.
According to the report, IDC estimates that $901-billion was spent worldwide on mobile technologies in 2014. Wireless data and smartphones comprised the lion’s share of this spending. The opportunity is forecast to reach $1,2-trillion by 2019.
Excluding consumer spending, the industries expected to spend the most for mobile technologies include discrete and process manufacturing and professional services. Combined, these three segments will represent 17% of the market in 2019.
The areas of greatest growth include personal and consumer services, media, and the banking industries.
“More than ever, mobile technologies are empowering workers across industries to connect, collaborate, and create new ways to operate and do business,” says Jessica Goepfert, program director of IDC’s Global Technology and Industry Research Organization. “It goes beyond providing a smartphone to liberate the deskbound worker. Instead, it’s about utilising mobile technology to increase sales, improve productivity, and raise customer and employee satisfaction.”