Community driven hospitality company Airbnb has its grown home listings in South Africa to more than 13 000, an increase of 163% over a year ago and a 38% rise since its last market update at the end of July 2015. South Africa remains Airbnb’s largest market in Africa, with strong performance from Cape Town in particular.
“South African tourism is enjoying impressive momentum, with visitors from around the world coming to enjoy its beauty and its diverse attractions,” says Nicola D’Elia, GM: Middle East & Africa (MEA) at Airbnb. “Our vibrant community continues to expand, with international visitors reporting that the quality of the homes and hospitality in South Africa is outstanding. We look forward to growing our presence in this amazing market in the months to come.”
Some notable statistics reflecting Airbnb’s growth in the country over the last 12 months include:
* Cape Town now has nearly 7 500 homes listed on Airbnb and is catching up fast with cities like Sydney (12 950), Tokyo (9 345) and Madrid (8 493);
* South Africa is an increasingly popular travel destination with the number of people traveling to the country and booking on Airbnb increasing by 259% over the past year; and
* More South Africans are using the service too with a 183% increase in the number of South Africans booking through Airbnb in the past year.
In support of its growing South African community, Airbnb has announced that South African hosts now benefit from its Host Guarantee program. The Host Guarantee reimburses hosts at eligible homes for up to R14-million in damages in the rare event of guest damages which are not resolved directly with the guest.