FlySafair has started distributing air tickets through Computicket and Checkers MoneyMarket counters at all Checkers stores nationwide, enabling customers to pay using whatever method they choose.
“Our pricing has made air travel available to many people who have not had the opportunity to do so before,” says Kirby Gordon, vice-president: sales and distribution at FlySafair. Just fewer of 15% of passengers travelling on FlySafair this past December had never been on an aircraft before, according to a FlySafair survey conducted with 3 400 respondents.
“Pricing is only one part of the challenge though – we also have to make sure that people can access our tickets. As an omni-channel business it’s important that we not only make our tickets available through multiple channels, but that we are able to engage meaningfully and informedly with our customers in whatever way they wish to deal with us.”
More than 65% of all transactions in South Africa are still done in cash, according to Tim Murphy, general counsel and chief franchise officer for Mastercard.
“Although our online and mobile distribution channels are key, diversifying our cash-based sales options are important for our omni-channel business strategy,” adds Gordon.