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Social media drains mobile data

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A new app-usage finding, conducted through millions of Opera Max users, shows that, on average, more than 30% of all data is used by apps running in the background.
Facebook Messenger and Gmail are the most data-hungry apps this way, with some 73% of their total data usage happening in the background. Google Drive and WhatsApp showed more than 50% background data usage.
Background data is all the internet traffic that goes on when the user is not actually using an app: email syncing, pre-fetching ads, news articles or feeds – even though the user may never read them.
“Most apps are made to give a great user experience, not to save data. If you fetch background data through your data plan, it’s like throwing away $1 out of every $3 you spend on your mobile data plan,” says Sergey Lossev, product manager at Opera Software.
“Most people are not aware of this background data drain and may not have authorized it, nor do they know how to stop it from happening. That is why, today, we are introducing Smart Alerts in Opera Max,” adds Lossev.
“Smart Alerts help you easily manage your background data usage, as well as getting helpful tips and suggestions on how to prevent apps from devouring your data.”
Opera Max’s Smart Alerts automatically identify apps that use a lot of data in the background. Opera Max then notifies the user about how to manage these data-hungry apps, giving them an easy, two-tap way to block apps from using mobile data.