Avaya has announced a strategic alliance with Reflex Solutions, one of three certified Avaya Experts in South Africa, to deliver the advanced capabilities needed for digital business to midmarket companies in South Africa.

The agreement will see Reflex provide unified communications and contact center hybrid cloud solutions to its customers, powered by Avaya IP Office.

Reflex Solutions is an IT solutions provider with more than 1 000 clients nationwide covering all sectors and industry verticals. Reflex will deliver Avaya Midmarket Cloud Solutions to its customer base, helping to move customers to cloud the way they want to, simplifying integration, leveraging product knowledge and experience and reducing the need for investment in new skill sets.

Based on the world-class Avaya IP Office platform, Avaya Midmarket Cloud Solutions are the only UC and CC cloud offers for midsize businesses in the market that utilize the same code base as on-premises deployments – allowing clients to protect their existing investment as they move to cloud. Coupling Avaya’s cloud solution with Reflex’s Data Center, Connectivity and 15 years of communications experience will ensure that clients get the maximum value from their cloud communications strategy.

Avaya Midmarket Cloud Solutions is the latest in a series of Avaya programs focusing on enabling channel partners and midsize companies evolve communications to meet today’s requirements for mobile, digital business. As the only company specializing in complex business communications, built on open and mobile software platforms and supported by a robust underlying networking infrastructure, Avaya is uniquely positioned to help organizations of all sizes in Africa benefit from its digital transformation-as-a-service – SmartDXaaS – model.

“We are delighted to work with Avaya to make their cutting-edge technologies available to midsized businesses in South Africa, allowing them to benefit from the same IT environment as larger enterprises, while meeting their budgets,” says Greg Wilson, CEO of Reflex Solutions. “Reflex Solutions is dedicated to adding the maximum value to our customers by providing them the choice of best-in-class solutions through leading edge capabilities and solutions, and working with Avaya enables us to achieve this goal.”

Danny Drew, MD: South Africa of Avaya, adds: “We are delighted to partner with Reflex Solutions to support the midsized market – a vital component in South Africa’s economy.  By working with Reflex, we can combine and grow our client footprint, brand reputation and industry expertise, while strengthening our presence in the cloud market.”