MTN has been named as the Icon Brand and a winner of the Ask Afrika Internet Service Providers Category in the 2016/2017 Icon Brands Survey.
This is the second consecutive year that MTN has won the award.
An Icon Brand is a brand that unites South Africans, used and loved by South Africans across age, income, race and language groups. These brands define a common experience and South Africans affirm their belief by using them daily and seek them when they are travelling outside of the country.
Larry Annetts, chief consumer officer for MTN SA, says the award reaffirms the work that the MTN team is doing to win the hearts and minds of consumers through developing and introducing attractive propositions that resonate with its customers.
“These awards are testimony to all the hard work that has gone into building this brand, which has become synonymous with the ideals and vision that we all seek for this beautiful country,” he says. “These awards embolden us to raise the bar even higher and provide our valued customers with the service that they have come to expect from us.”