subscribe: Daily Newsletter


Young entrepreneurs emerge victorious


Three young entrepreneurs have triumphed in Samsung Electronics SA’s “Launching People – Mixed Talents” competition.

Last week, 10 finalists undertook a “Dragon’s Den” style grilling at the hands of six judges to determine the winners, who received funding as well as other business support tools and services.

After pitching their various concepts to the judges – Michelle Potgieter, director for brand and communications at Samsung South Africa; Lisa Illingworth, entrepreneurial host and journalist at Hot 91.9 FM; Ian Wright, founder of METIME; GG van Rooyen, deputy editor of Entrepreneur Magazine; Fahmeeda Cassim-Surtee, director of DStv sales and marketing; and Garth Gaffley, owner of Garth Gaffley Consulting and Mixed Talents – three winners were ultimately chosen.

Kyle Dodds’ Cognition Online, which has developed an application designed for the tutoring industry and enables tutors, parents and students connect was the first winner announced. They were followed by Neo Hutiri’s Technovera Lockers, a smart locker designed to enable chronic patients to obtain their medicines securely, without having to wait in queues. The final winner was a mobile child safety seat designed by Trenton Carr.

According to Potgieter, the Mixed Talents initiative was born from a desire to have a positive impact on the high youth unemployment rate in the country.

“The Mixed Talents competition and Ideas Bank tool were designed to provide entrepreneurial youngsters with a forum to adequately express their ideas. Part of the global Samsung Launching People initiative, Mixed Talents offers local South African millennials a platform through which they can turn their entrepreneurial ideas into a reality. The ultimate goal is to make a real impact in youth unemployment in South Africa,” she says.

The three winners will each receive R50 000 in start-up capital, as well as access to over R300 000 worth of invaluable business support tools from Samsung’s partners. This includes serviced office space for each organisation through Work Central and coaching through Winning Edge.

“This is the second time we have created a platform for three entrepreneurs to take their business ideas to the next level through the Mixed Talents competition and the strength of the entries was even greater than during the previous wave,” Potgieter says. “It is really exciting to see just how talented young South African minds are and how many unique ideas they have. It is important that corporates get behind start-ups like these and we would like to encourage other organisations to get actively involved in developing this type of entrepreneurship.”

She adds that the biggest takeaway for other young thought leaders is that if you have a vision, follow it through with passion and make it come true. To South African millennials, she adds that they have to follow their dreams and the Ideas Bank is still available to them as a tool to do so. “This is a means to help you launch your business and make your particular dream come true.”