Government is rolling out a campaign around the National Development Plan (NDP), hoping to rally South Africans around the Medium Term Strategic Plan (MTSP).
Minister of Monitoring and Evaluation Jeff Radebe, says the MTSF, which covers the period 2014 to 2019, identifies the important actions required to implement the aspects of the NDP for which government is responsible over the next five years.
The MTSF is structured around 14 priority outcomes, which covers the following:
* Quality basic education
* A long and healthy life for all
* All people in South Africa are and feel safe
* Decent employment through inclusive economic growth
* Skilled and capable workforce to support an inclusive growth path
* An efficient, competitive and responsive economic infrastructure network
* Vibrant, equitable, sustainable rural communities contributing to food security for all
* Sustainable human settlements and improved quality of household life
* Responsive, accountable, effective and efficient local government system
* Protect and enhance our environmental assets and natural resources create a better South Africa, a better Africa and a better world
* An efficient, effective and development oriented public service
* Social protection
* Nation building and social cohesion.
The new campaign, Vision 2030, is a call to action for South Africans to define their ideals, play their part, use the NDP brand identity, mobilise the nation and participate in NDP campaigns, Radebe says.
The message is relevant to artists, youth entrepreneurs, business people in rural areas, business and labour, and the media, he adds.
The NDP government communication strategy will be rolled out in five phases: awareness and brand identity; mobilising and actively engaging citizens on the plan; popularising South Africa’s programme of action, and how it can change people’s lives; and working to attain Vision 2030.
