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HP Inc standardises on Microsoft

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Microsoft has entered a six-year agreement with HP Inc to deploy Microsoft Dynamics to thousands of employees across the organisation to enhance collaboration across marketing, sales and service operations.
“We have chosen Microsoft Dynamics as our CRM solution for our direct selling, partners and services,” says Jon Flaxman, chief operating officer of HP Inc. “This brings us a cloud-based solution that delivers a more effective and efficient collaboration engine across our business.”
HP is undergoing a journey to transform its sales and partner environment, driving increased productivity and collaboration in a virtually all-digital world. As part of this transformation, the company is moving to a more integrated sales experience for both HP sales reps and the channel partner community.
Complementing Dynamics CRM, Office 365 provides worldwide sales, service and marketing professionals at HP with an immersive, connected productivity experience for teamwork and collaboration.
In addition, Power BI will empower HP marketers to uncover business insights and predictions. Azure will provide the IT organisation with a global, open, hybrid cloud for all of the solutions, while also giving HP a platform for new capabilities and services at a low total cost of ownership.
“HP continues to innovate in its customer engagement, with the tools and business processes it provides to its employees and partner community and, of course, the products and services it delivers,” says Judson Althoff, executive vice-president of worldwide commercial business at Microsoft. “We share this dedication to digital transformation with HP and are incredibly proud to work with it as it delivers amazing technology experiences to people around the globe.”