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Redstor focuses on customer partnerships

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In a move designed to reflect its ongoing commitment to client satisfaction and enhance its strategy of delivering on customer expectations, cloud backup and disaster recovery solutions provider Redstor has appointed Phillip de Bruyn as its customer experience manager with effect from 1 September, 2016.
The company has reached the stage where it wants to take its customer-centric approach to the next level. This translates into more than just a catch-phrase. Instead, Redstor wants to work even closer on both strategic and implementation levels with its clients to attract not only new ones, but strengthen its existing relationships,” says de Bruyn.
De Bruyn has been with Attix5, and now Redstor, for more than eight years and has been engaging with its customer base as part of his previous product management position.
While one of the main drivers behind the appointment is to reduce churn, it is about understanding the thought processes that go into migrating from solutions providers in a cloud-driven environment. To this end, de Bruyn will focus on building key customer relationships to enhance the business opportunities that exist between Redstor and its clients.
“The digital age is seeing decision-makers looking for more than just a box-dropping solution. Instead, the services providers who will excel are the ones that have customised approaches designed to be relevant in the connected world. Data underpins all of this and Redstor has the expertise to ensure that business continuity and disaster recovery takes place in the event of any disaster,” adds de Bruyn.
One of the fundamental aspects behind the appointment is to give customers an enhanced service offering around all aspects of their cloud migrations. This entails providing more support around service level agreements, illustrating the practical benefits of cyber security best practices, and how compliance and regulatory requirements are met from a data sovereignty perspective.
Building a trust relationship is critical to the success of this new strategy. For de Bruyn, this means being a customer advocate inside the organisation and making sure the Redstor solutions are designed to align with their requirements and not the other way around as is the case with many competitors.
“Investing in a cloud services provider is a significant decision any organisation can make. Redstor aims to make that process as user-friendly as possible with implementation taking place in a manner that minimises the impact on the business and how it operates. As customer experience manager, the goal is to understand our customers’ needs and ensure the Redstor Backup Pro solution is aligned with current market requirements,” he concludes.