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Biometrics to disrupt driving experience
Advancements in biometrics will radically transform the driving experience, health wellness and wellbeing (HWW), and security of vehicles by 2025, says research firm Frost & Sullivan.
One in three new passenger vehicles will begin to feature: fingerprint recognition, iris recognition, voice recognition, gesture recognition, heart beat monitoring, brain wave monitoring, stress detection, fatigue monitoring, eyelid monitoring, facial monitoring, and pulse detection. These will be driven by built-in, brought-in and cloud-enabled technologies. Major automotive original equipment manufacturers (OEMs) and Tier 1 suppliers must stay abreast of technologies, business models, and regulations shaping the automotive biometrics ecosystem.
“Partnerships between automotive OEMs and wearable companies will result in faster penetration of biometrics within the automotive industry, allowing OEM’s to save on biometrics related research and development (R&D) expenditure, while creating growth avenues for wearables companies,” says Frost & Sullivan Intelligent Mobility Industry analyst, Joe Praveen Vijayakumar. “New business models such as Device-as-a-Service DaaS) and health as a service will also emerge.”
The Biometrics in the Global Automotive Industry, 2016-2025 analysis, a part of Frost & Sullivan’s Automotive & Transportation Growth Partnership Service program, finds that OEMs and suppliers are investing in advanced biometrics based on human machine interaction (HMI) concepts such as natural language and gesture recognition. They are also vertically integrating and funding relevant start-ups to build a stronger portfolio.
“Urbanisation will continue to fuel emphasis on biometrics-driven advanced driver assistance system (ADAS) features to navigate heavy traffic while ensuring safety and comfort,” says Praveen. “However, customer concerns surrounding the safety of the sensitive data collected through biometrics will compel suppliers to also invest in cybersecurity measures to build credibility and increase growth.”
Some emerging innovators in the automotive biometrics space currently include: