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Airbnb expands beyond the home
Airbnb has unveiled what it says is the most significant development in its eight year history as it moves beyond accommodation with the launch of Trips.
Bringing together where you stay, what you do and the people you meet all in one place, Trips is a people-powered platform designed to make travel both easy and magical. Trips launches with three key areas – Experiences, Places and Homes, with Flights and Services to be added in the future.
Trips will make travel magical again by immersing travellers in communities around the world. Get unprecedented access to local passions and interests, like violin making in Paris or marathon running in Kenya; discover the hidden gems that only locals know about via personal recommendations; and socialise with other travellers and locals at exciting events. Add that to three million bookable homes, and Airbnb becomes the one place to go for a truly different kind of travel experience.
Having already transformed where people stay when they travel through people-powered hospitality, Airbnb is taking this same people-focused approach to the rest of the trip and, in doing so, providing a way for people to make money from their passions and interests.
“Until now, Airbnb has been about homes,” says Brian Chesky, Airbnb CEO. “Today, Airbnb is launching Trips, bringing together where you stay, what you do, and the people you meet all in one place. We want to make travel magical again by putting people back at the heart of every trip.”
Trips launches with around 500 Experiences in 12 cities worldwide, including Los Angeles, San Francisco, Miami, Detroit, Havana, London, Paris, Florence, Nairobi, Cape Town, Tokyo and Seoul. From today, budding hosts in those and a further 39 cities worldwide can request to list their Experience.
A number of Experiences will also be available where guests can give something back to communities through non-profit organisations. In Detroit for example, Khali Sweeney provides an opportunity to go behind-the-scenes at his Downtown Boxing Gym that provides local children with an after-school program of healthy snacks, homework time, and boxing lessons.
Places – Guidebooks, Meet ups and Audio Walks
With Insider Guidebooks, Airbnb has identified cultural experts and neighbourhood insiders to recommend the hidden gems within their city. Find the perfect run from a marathoner, the best dive bar from a local mixologist and the next great undiscovered restaurant from an up-and-coming chef. 100 Insider Guidebooks will be available at launch in six cities – Los Angeles, San Francisco, Havana, Nairobi, Detroit and Seoul – with more coming soon.
As well as Insider Guidebooks, Places includes over one million individual recommendations worldwide from Airbnb’s home hosts, recommending their favourite hidden gems in their neighbourhoods, from cafes and restaurants to parks and other local attractions. A partnership with restaurant booking platform, Resy, will make it possible for people in future to book tables at great local restaurants directly through the Airbnb app.
Airbnb has also struck an exclusive partnership with Detour to offer access to amazing experiential audio walking tours allowing people to discover neighbourhoods in a totally unique and authentic way. At launch, audio tours will initially be available for Los Angeles with San Francisco, Paris, London, Tokyo and Seoul to follow by Spring 2017.
With Trips, Airbnb also wants to make travel more social, helping connect the thousands of Airbnb users in a city on any given night. Meet ups within Places will let local businesses host one-off or regular events for Airbnb guests and locals to connect with each other.
Making travel easy