The South African Internet user population passed the 20-million mark for the first time last year, reaching 21-million – and it is expected to grow to at least 22,5-million in 2017.
This is among the findings from the Internet Access in South Africa 2017 study, released by World Wide Worx with the support of Dark Fibre Africa (DFA).
Based on Stats SA’s estimate that the South African population reached 55,9-million people in June 2016, this means that the country will reach the 40% Internet penetration mark this year.
“Finally reaching the point where we can say every second adult South African is connected to the Internet is a major landmark, because Internet access is becoming synonymous with economic access,” says Reshaad Sha, chief strategy officer and executive director of DFA. “For this reason, it is critical that the country prioritise the roll-out of infrastructure in underserved areas, especially outside the major metropolitan areas.”
The report reveals that the single most common use of the Internet among South African adults is communication, reported by almost a third (31%) of respondents, followed by social networking (24,9%) and information (23,7%), both reported by almost a quarter of respondents. Only then comes entertainment at 22,1%.
The report includes data from the Target Group Index (TGI) survey conducted by Ask Afrika, the largest market research organisation in Africa. World Wide Worx collaborates with Ask Afrika in the structuring of e-commerce, digital, and electronics components of the TGI, which comprises 15 000 interviews across a vast range of consumer topics and behaviours.
The question on primary uses of the Internet was answered by a sample representing 4,1-million South African adults across all income and education levels.
While communication is the single most important use, email is reported by only 16,1% of respondents, indicating that it is becoming a less important element of the communications mix as social media becomes a default channel.
Shopping and finance is cited by only 15,2% of respondents, confirming previous World Wide Worx research that showed e-commerce was still not a major element of South African retail in general.
“The findings emphasise the potential of the Internet to enhance lives when we have greater penetration across all segments and demographics,” says Arthur Goldstuck, MD of World Wide Worx. “Over time, we will see higher proportions of people engaging in a wider range of activity, but the barriers to more active use will first have to come down.”
Sha adds: “A country’s capacity to connect its economy to the Internet and to make these services available and accessible to its citizens and businesses is key to its success in the digital age. Thus, it goes without saying that a high-speed national Internet backbone that is built on fibre is critical to the development of a true knowledge economy.”