LG Electronics South Africa (LG) has announced its entire TV range selection is fully digital-ready, enabling consumers to migrate from the current analogue format to a digital signal, which means they will not require a set-up box to view free to air channels in future.
This announcement comes as a result of the government’s Department of Communication digital migration programme, which mandates broadcast platforms in SA must switch the signal from current analogue to digital by December 2018.
Simply put, this means more channels, superior picture quality and improved sound, plus a digital TV guide with updated schedules. In addition to accessing free-air channels offered by SABC and Etv, LG’s digital-ready TVs also offer access to interactive services such as games, weather and information services.
“With our rich history of investing in the latest innovation and being at the forefront of technological change in our market, we decided to evolve our TV range to be fully-digitally enabled to provide customers with a better experience,” says Dean Daffue, go-to-market manager at LG Electronics South Africa.
“We believe in simplifying and improving the lives of our consumers by not only offering premium technology, but by keeping up with the global and local trends.”
With selected models of LG TV’s, consumers will not be required to purchase the set-top box separately, which is required when transforming their current analogue television set to digital. Consumers can look out for the Go Digital logo which indicates the TV is ready for digital migration.