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Indwe selects MultiVue for 'golden' customer record
Tuesday, 31 August 2010, 09:46

Indwe Risk Services, one of South Africa’s largest insurance brokerages, has signed an agreement for the implementation of a customer data integration solution from Microsoft Gold certified partner, IS Partners.

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Amadeus draws upon support of Integr8 for latest major project
Tuesday, 24 August 2010, 10:48

When Amadeus Southern Africa recently implemented a project to migrate its largest customer to the Amadeus Sales Management Solution, it drew upon the services and support of the Integr8 Group to assist with the project’s roll-out.

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CRM from Softline Accpac is driven by users
Thursday, 05 August 2010, 10:40

Softline ACCPAC says the latest version of its award-winning CRM solution, Sage CRM v7 sees the release of a new interactive dashboard, which will transform the way a company can manage its business, its employees and its customers.

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Infor CRM Epiphany E-Mail Advisor helps increase click-through rates
Wednesday, 04 August 2010, 09:50

Infor has announced its Advisor family of decision-making modules built upon its successful Infor CRM Epiphany Interaction Advisor software.

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Zurich Connect chooses SAS and IS Solutions
Monday, 02 August 2010, 11:31

Zurich Connect, (Zurich Financial Services Ltd.) the pan-European insurance brand from Zurich Financial Services has selected SAS and IS Solutions to support its continued growth through better understanding of its online customers’ experiences.

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Ergo Italia uses SAS to build a data-driven culture
Wednesday, 28 July 2010, 10:53

Ergo Italia is using software from SAS, the leader in business analytics to quickly analyse accurate quantitative and qualitative information to make the right tactical and strategic decisions at the right time. The insurance company operates in the Italian market through its subsidiaries, Ergo Pensions and Ergo Insurance.

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Trends and Analysis
Self-Service can help with telco service woes
Tuesday, 31 August 2010, 09:52

Just a few weeks ago, Cell C launched a massive brand campaign where they admitted what every telecommunications subscriber in South Africa already knows: the country’s cellular industry has a real problem with customer service, writes Kevin Meltzer, business development director at Consology.

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Fix your data before attempting CRM
Tuesday, 15 June 2010, 10:56

Every few years, a company will embark on a CRM initiative, writes Mervyn Mooi, a director of Knowledge Integration Dynamics (KID). The trigger for the initiative might be the arrival of a new sales or marketing manager; or an article someone had read; or a similar initiative launched by a competitor.

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Lack of cross channel communications stymies service
Wednesday, 05 May 2010, 10:10

A  new survey of consumers in 16 key countries finds that consumers are adopting multiple communication channels in customer much faster than companies are ready to respond. The survey found that in 2009 over 90 percent of consumers have used multiple communication channels when contacting a company’s customer service.

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SMS a great way to reach a mass audience
Wednesday, 31 March 2010, 10:28

Companies that need to reach a large base of customers and suppliers at a low cost should consider adding bulk SMS to their marketing and communications mix.

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Maximising return on sales force investment
Wednesday, 24 March 2010, 09:33

According to the newspaper headlines, the recession is over. Yet many companies are still experiencing sluggish revenue growth and finding it difficult to expand their market share.

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Data mining critical to driving customised marketing campaigns
Wednesday, 10 March 2010, 11:34

Data mining is a critical tool for the success of any database driven marketing campaign, something which is of the greatest importance to the Entertainment and Hospitality industries.

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