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HP signs global sponsorship with Real Madrid

Real Madrid Football Club has announced a global technology sponsorship agreement with HP Inc. As part of the multi-year deal, HP will be the first brand to have its logo appear on the Real Madrid uniform sleeve in the Club's 121-year history. The sponsorship spans...

Scouting app helps uncover female soccer talent

BallTalent - a Soweto-based, tech-enabled, talent scouting app - is shining a spotlight on talented female soccer players, so they can be recognised by local and international scouts. Recent international competitions such as the FIFA Women's World Cup and Women's...

Teaming cycling with technology for optimal results

Sports celebrates hard work, persistence, perseverance and skill. Technology plays a pivotal role in helping the world's top sportsmen and women overcome the limits of human performance through continuous innovation and ever-evolving sports engineering. By Chris...

NEOM McLaren Formula E partners with Trend Micro

Trend Micro has been named an Official Partner of the NEOM McLaren Formula E Team. "I'm excited to welcome Trend Micro to our team," says Ian James, MD of McLaren Electric Racing and Team Principal of the NEOM McLaren Formula E Team. "As we travel around the world,...

Football fans get crypto, NFT experience

Visa has unveiled Visa Masters of Movement, a first-of its-kind hybrid experience featuring a pre-event NFT auction and immersive activation for fans at FIFA World Cup Qatar 2022. The Visa Masters of Movement auction features digital art inspired by iconic goals from...

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