Accelerated growth in a transformed world

In an ever more connected world, it is essential that businesses find their footing on the transformation journey. Data is the foundation of this journey, providing the key to get the vehicle to insights moving. Through the effective use of data, accelerated growth is...

How Africa can embrace an AI-enabled future

It's no longer news that artificial intelligence (AI) will be a driving force behind the Fourth Industrial Revolution, with the global economic returns of this revolution expected to be in the region of about $16-trillion, writes Zoaib Hoosen, MD of Microsoft. Along...

What do survey incentives do to data quality?

Research has proven that incentives increase survey responses. However, enticing a person to complete a survey with an incentive means you can be sure to get different answers. Whether you choose to incentivise your survey or not, data quality needs to be at the...

Taming data drift, preserving data integrity

Many companies are certainly seeing the advantages of capturing, analysing and using new sources of data in their business. By Barry de Waal, chief executive of strategy and sales at 9TH BIT Consulting But the concept of 'big data' is often discussed without properly...