Nashua Mobile has launched a multimedia messaging services (MMS) portal that gives companies of all sizes the ability to easily communicate with their customers using MMS as a tool. 

The MMS portal gives companies the ability to send rich content such as advertisements, invoices or even short training messages out to their users at an affordable cost.
The MMS functionality is offered through the Nashua Mobile Multi-Protocol Gateway (MPG), a commercial messaging hub that supports the transmission and reception of Cell C, MTN and Vodacom SMS messages as well as faxes and E-mails.
The MPG allows companies to easily communicate with customers across a range of media through a single, user-friendly interface; South African companies ranging from SMEs to the largest blue-chips are already sending out millions of SMS messages a month through the MPG.
Doug Mattheus, marketing director at Nashua Mobile, comments: “With penetration of MMS-ready phones into the South African market increasing by the day, MMS is coming into its own as a communications medium.
“Most new phones support the technology, which means that companies can now reach customers with more interactive cellular content that rivals E-mail messaging for richness.”
Companies can manage their own MMS campaigns through the portal, or they can commission Nashua Mobile to design and execute their MMS campaigns. Reporting functionality allows companies to track the delivery rates of the MMS messages.
The MMS portal supports a range of media and file formats, allowing for the delivery of long text messages (up to 4500 characters), images, sound, video and fully timed, multiple slides.
The system allows customers to easily unsubscribe from receiving communications, ensuring that companies can meet marketing best practice as well as the requirements of the ECT Act.
The MPG’s technology can detect whether an MMS is activated on a client’s phone and send him or her an SMS explaining how to enable MMS if their phone is MMS-ready.