Gears of War has gone triple platinum, reaching a milestone 3-million units sold in just 10 weeks and ending 2006 as the top-selling game among all platforms during the month of December.

"Gears of War is tracking to be one of the best-selling video games of all time and has established itself as the most successful new IP of the next generation,” says Jeff Bell, corporate vice-president: global marketing of the Interactive Entertainment Business Entertainment & Devices Division at Microsoft.
The game garnered more than 20 nominations for game of the year, from sources around the globe.
Meanwhile the “Gears of War: Mad World” cinematic trailer was featured in Advertising Age’s Book of Tens as one of the top creative concepts of 2006, with more than 2,4-million views of the trailer online.