FrontRange Solutions is enhancing the GoldMine family of CRM products with the introduction of GoldMine Enterprise Edition.

“The days of the complex and business-unfriendly CRM system that took months to install and even longer to really work have passed,” says Paul Bornhutter, FrontRange solutions product manager for Africa.

“Customers want lots of powerful and flexible features, but in a product that is quick to implement and easy to live with every day. They want to react quickly to changes in the market and to take immediate advantage of opportunities. GoldMine Enterprise Edition delivers these benefits and more for far less than the cost of traditional CRM applications.”

This new version complements the well-established Standard, Corporate and Premium offerings of GoldMine for different sized organisations, and extends FrontRange’s reach deep into large distributed enterprises. GoldMine already has more than 1,5-million users at 130 000 companies.

GoldMine Enterprise Edition includes the robust capability relied on by the mid-market, with greater flexibility that allows rapid configuration of the solution to deliver faster time to benefit, higher ease of use and a lower total cost of ownership than other CRM applications.

Unlike most existing CRM systems, GoldMine Enterprise Edition is a modular solution. Organisations may choose and add capabilities as required, rather than undertake a time-consuming, large-scale installation that includes many features that may never be used.

Modules include relationship management, sales management, quoting, campaign management, lead management, and customer service and support.

GoldMine Enterprise Edition features a highly flexible user interface that enables users to set up their preferred screen appearance using simple menus rather than custom programming.

Michael McCloskey, CEO of FrontRange Solutions, adds: “This exciting new product is the result of an aggressive development investment over the past two years and reflects valuable experience from working closely with partners and delivering real value to our customers. In addition, we have built GoldMine Enterprise on Microsoft .NET technology, and are happy to have been selected by Microsoft as the only CRM product in their Vista launch for our market.”