LG Electronics has unveiled its latest products and future technologies at the 3GSM World Congress 2007, being held in Barcelona this week.

One of the highlights is the launch of LG’s second model in the premium “Black Label” series, which will be promoted as the LG “Shine” phone – expected to arrive in South Africa during May this year.

This range of striking new mobile phones will be launched under their theme “Born to Shine: the shining moments in your life.

"In 2006, LG established its reputation in the world market with the Chocolate phone,” says K W Kim, president of LG Electronics: Middle East and Africa. “The European market is experiencing rapid growth in the demand for products with the latest technology and trendy designs, making it a vital market for mobile phone manufacturers around the world.

"LG will make take a huge leap forward as its premium brand in the mobile industry will be the star of this event. We will introduce some of the most advanced technology that LG has employed to date in order to showcase these masterpiece handsets,” he adds.

“The models demonstrate how we continue to innovate across our range of products and in so doing, cultivate an unsurpassed customer experience.”

LG and Nortel are also demonstrating long term evolution (LTE), an almost-4G technology, which features data-transfers at twice the speed of HSDPA.

LG is showing its second commercialised HSDPA phone and showcasing its HSPA (HSDPA, HSUPA), WiMax and mobile broadcasting (DVB-H, MediaFLO and DMB) during the event.