The Green Grid, a consortium of IT companies and professionals dedicated to advancing energy efficiency in data centres and computing ecosystems around the world, has been formally launched in Portland, Oregon. 

The consortium believes that energy efficiency in the data centre is the most significant issue facing technology providers and their customers today and is chartered to develop meaningful, platform-neutral standards, measurement methods, processes and new technologies to improve this.
This situation has arisen, it says, not only due to exponential increases in power and cooling costs over the past few years, but also because customer demand for concentrated computing is outpacing the availability of clean reliable power in many places around the world.
The Green Grid is the first industry initiative chartered to take a holistic view of the computing ecosystem, with a focus on addressing the pressing issues facing data centre users.
Today, The Green Grid announced the completion of its formation, membership structure, technical charter, and made available three new white papers.
It also announced its board of directors, comprising representatives of AMD, APC, Dell, HP, IBM, Intel, Microsoft, Rackable Systems, SprayCool, Sun Microsystems, and VMware.
More details on The Green Grid initiative are available at www.thegreengrid.org .