Visitors to the International Motor Show in Geneva, opening tomorrow (8 March), will be able to see a prototype of the fully networked car of the future.
Intel and BMW will showcase a BMW car cockpit equipped with an Intel architecture-based in-dashboard multimedia platform running a web-based trip planning service as navigation aid.
The in-car infotainment system incorporates multi modal control and shows amongst other things how drivers will be able to mix maps with satellite images, access fuel prices over the internet or access planned trips prepared on their home computer.
The two companies are working on delivering a seamless experience between office, home and car that will deliver on the rapidly evolving in-vehicle infotainment (IVI) expectations of end users.
Intel and BMW first entered a corporate technology partnership in December 2005. Now, they have jointly specified an Intel architecture-based integrated infotainment head-unit reference platform. The platform will provide a connected, rich, multimedia experience, in a way that is safe, reliable, and with appropriate interfaces for both the driver and passengers.
Both companies see significant opportunities to improve the consumer’s entertainment, communication, and information on-the-go experiences by implementing in-car systems based on standards-based hardware and software building blocks.
In the 20th century, the automobile redefined the very concept of mobility; in the 2ist century, it is failing to keep pace with information technology trends. A shift to open systems will allow car manufacturers to take advantage of the extensive technology investments and large supplier base that resides outside of the traditional automotive domain.
Furthermore, greater consistency of the platform architecture applied across home, office, and the car will accelerate integration of quickly-evolving consumer devices and applications into the car, enhancing the consumer experience.
“Companies developing in-car infotainment solutions based on Intel architecture will have the opportunity to more easily and quickly develop and deploy applications that consumers demand, and realize improved time-to-market.” says Ton Steenman, vice-president: Digital Enterprise Group, and GM: Embedded and Communications Processor Division at Intel.
“Furthermore, the vision of always connected cars and location-based services aligns well with Intel’s expertise in mobile computing. Intel is leading the industry in bringing next generation wireless technologies like WiMax to market, which will bring significant benefits and opportunities to the in-car infotainment platform.”