As we reported in January, Gautam Srivastava was today officially appointed by AMD to head up its Middle East, Africa and Pakistan region, including South Africa. And he's been quick to reassure local partners, reiterating senior vice-president Henri Richard's commitment to the establishment of a local office "within months".

Despite having no direct representation in South Africa since the resignation of Kirsty Watermeyer last month, AMD says in a press statement that Srivastava's appointment "represents a sharpened focus by AMD in the region and on South Africa in particular."
His priority, the statement reads, will be to increase customer choice in the region, with a focus on establishing long-term relationships with partners and key customers, particularly government and large enterprises. In the region, he will also lead AMD’s 50×15 initiative.
"South Africa will be a key focus area," Srivastava says. "My goals include establishing senior-level commitment to the country and offering South African customers a smarter choice in the market.
"Furthermore, I intend to build a sustainable infrastructure in South Africa, commencing with the establishment of a local office in the next few months," he adds. "Ultimately, my goal is to ensure that South Africa and its people reap the benefits of AMD technology at work and at home."
Former regional chief, Gaith Kadir will continue to be involved in the region with a focus on tenders and building relationships with strategic customers in enterprise and government.
Abdallah Saqqa, AMD regional distribution manager, will now also oversee distribution in South Africa as part of his regional portfolio.