The last couple of weeks have seen dramatic cuts in the price of wireless data access, but MTN executives say they won't be coming down any more.
Sentech, Vodacom, iBurst and MTN have all announced either lower prices or increased data caps in the past couple of weeks.
In fact, says MTN executive Mike Brierly, South Africans now enjoy among the lowest broadband rates in the world.
With the latest round of price-cutting, mobile Internet access is now more cost-effective than fixed-line ADSL in many instances.
MTN differentiates itself in the mobile market by making its new, lower rates effective for both contract and pre-paid customers.
It's entry-level offering comes in at R9.99 per month for data access and a choice of bolt-on bundles.