Incredible Connection has launched its own Internet service provider and will no longer promote MWeb as its ISP of choice.
From 1 April, Incredible Connection will offer its iLive service, which is made possible through a relationship with Internet Solution and Branded Internet.
The official launch is this evening.
It is understood that iLive will be the bundled offering of choice with PCs and notebooks sold in Incredible Connection stores countrywide.
An MWeb spokesperson says the exclusive relationship with Incredible Connection has been ongoing for about seven years.
She stresses that MWeb's "Big Black Box" is not being thrown out, but will be offered instore, as it is in other retail channels.
"As far as MWeb is concerned, it's business as usual," she says.
A spokesperson for Incredible Connection was unavailable at the time of going to press so IT-Online was unable to ascertain how the relationship with MWeb would be affected going forward.