Republishing house Phoenix Software will be the retail distributor in South Africa for Sony Creative Software.
Sony Creative Software produces software for music creation and mixing, video editing and DVD production, and audio editing for the PC platform. With applications for professionals down to youngsters, there is a Sony Creative Software application for all skill levels.
“We are delighted that Sony Creative Software have chosen us to be their distributor of the Creative Software range for South Africa,” says Simon Campbell-Young, CEO, Phoenix Software.
“This agreement allows us to expand our range of multimedia production software and to take advantage of the rapidly growing market. We have listened to our re-sellers, and by offering Sony Creative Software we will enable them to meet the demand for more titles in the professional video and audio editing genre as well as the home studio solution market.”
Dave Chaimson, vice-president of worldwide marketing for Sony Creative Software, adds: “We have carefully chosen Phoenix Software as our strategic partner for South Africa. Phoenix Software has a high profile in exactly the sort of retail and channel partners that our products are best suited. I am confident that this alliance will assist both companies in achieving their respective corporate objectives.”
The full range of Sony Creative Software will be available beginning April 1 from a choice of leading mail order, retail and value-added resellers including Incredible Connection stores countrywide and online e-tailers Kalahari.net, Digital Planet, Computrolley and Telkomsa.net.