MicroStrategy and SPSS have extended their alliance agreement, and will continue to engage in cooperative marketing and joint business development programmes.

SPSS’ predictive analytics software and solutions enable companies to direct and automate decisions to meet business goals and achieve a competitive advantage. The MicroStrategy Business Intelligence Platform can use predictive models created by SPSS to forecast future outcomes, making predictive insights available to business users.

The integration is made possible by both vendors’ support for Predictive Model Markup Language (PMML), an industry standard for sharing data mining models. Combining MicroStrategy’s business intelligence technology with SPSS’ predictive analytics enables organizations to better utilize their data to enhance decision making and project future trends.

MicroStrategy’s new Dynamic Enterprise Dashboards will offer another valuable solution for joint MicroStrategy and SPSS customers.  By combining MicroStrategy dashboards with SPSS predictive analytics, customers have information-rich dashboards to obtain predictive metrics for strategic business decisions.

SPSS is a sponsor of MicroStrategy’s Dynamic Enterprise Dashboard Event series, which allows participants to learn more about MicroStrategy’s highly intuitive and interactive dashboards.

“This renewal enables SPSS to strengthen its partner ecosystem, providing innovative solutions for our customers’ business problems, while also generating additional business opportunities for SPSS and its alliance partners,” says SPSS vice-president of Worldwide Alliances Patrick McCue.

“More companies are evolving into predictive enterprises. MicroStrategy’s new Dynamic Enterprise Dashboards are an exciting innovation that provide users with a tremendous amount of information in an easy-to-use and compelling manner. SPSS technology complements these dashboards and enables customers to interact with predictive metrics for greater insight, efficiency, and transparency.”

Sanju Bansal, COO of MicroStrategy, adds: “We have developed an excellent relationship with SPSS and our combined technologies offer a broad spectrum of benefits to our customers.

"Our technology partners provide products that complement the MicroStrategy Business Intelligence Platform to help customers maximize the value of their business data. We are pleased to extend our technology and marketing relationship with SPSS.”