Google has edged Microsoft out of the top spot as the most powerful brand in the world.
The second annual Brandz Top 100 Most Powerful Brands ranking, published in cooperation with the Financial Times, was announced yesterday by global market research and consulting firm Millward Brown.
Google has risen to the top of this year's ranking, taking the number one spot with a brand value of $66,43-billion. This was followed by General Electric ($61,88-billion), Microsoft ($54,95-billion) and Coca-Cola ($44,13-billion).
Produced by Millward Brown Optimor, the firm's finance and ROI arm, the ranking identifies the most powerful brands in the world as measured by their dollar value.
The aggregate value of all brands in the Brandz Top 100 increased by 10,6% in one year, from $1,44-trillion in 2006 to $1,6-trillion in 2007.
"Success stories from this year's Brandz Top 100 demonstrate that winning brands leverage major market trends effectively to create business value," says Joanna Seddon, global CEO Millward Brown Optimor. "Strong brands are capable of extending into areas of opportunity to access new revenue streams and to help businesses respond to market changes."