CA has formed a mid-market and storage business unit focused on companies with 500 to 5 000 employees and revenue of $100-million to $1-billion. The new business unit will address the $10-billion market opportunity via the reseller channel. 

Mid-market companies face exponential business growth as they introduce new offerings or enter new markets to achieve competitive differentiation. CA's new business unit and Enterprise IT Management (EITM) vision is expected to help these companies to unify and simplify their increasingly complex IT environments by focusing limited IT resources on technology innovation instead of technology maintenance.
"CA is leveraging its success in the large enterprise space to create a new generation of solutions for the mid-market," says Bob Davis, senior vice-president and GM of CA's mid-market and storage business unit. "With the help of our worldwide network of resellers – who are ideally positioned to deliver and support these solutions – we will empower these companies to realize greater business value from their technology investments and reduce the ownership burdens associated with IT."
As part of its mid-market initiatives, the company unveiled CA Recovery Management, a solution specifically designed for the channel to sell into these targeted accounts. This comprehensive solution tightly integrates core backup/recovery capabilities with advanced continuous application availability technologies – enabling mid-market companies to cost-effectively fulfill their compliance, data protection and recovery requirements via a "single point of control".
Using this integrated dashboard, IT administrators can manage high-performance backup, continuous data protection (CDP), replication, failover and disaster recovery testing with point-and-click ease.
CA's mid-market technology portfolio also includes solutions that address key areas such as service desk/help desk, systems and network management, project and portfolio management, workload automation and data modeling.