Intel Solutions Summit, Paris – Intel has tied up with Google to offer its channel a new marketing programme, from 29 April, whereby the chip manufacturer will cover 100% of any online advertising they post. 

"The world is going online and in the channel there are those that have access and those that dont," says Don McDonald, vvice-president: sales & marketing group and GM: global marketing at Intel. "This programme is designed to make simple and cost-effective to use online and make it the media of choice for our channel. We're making it easy to have online access."
The programme was announced yesterday at the Intel Solutions Summit in Paris and includes a virtual storefront as well as an online advertising deal with Google.
The new initiative will provide qualified members of Intel's reseller channel network the resources and support to plan and execute marketing campaigns for their businesses.
The online marketing storefront allows select resellers to place print ads, order merchandise and services, and easily customize collateral with their company information or logo. There will also be a suite of tools to support online advertising with Google, allowing reseller customers to go online and order ads by filing out a simple order form. Intel and Google will then facilitate the production and execution to simplify the process for the customer.
"Channel advertsing is not restricted to Google," says McDonaold. "Resellers can can use Yahoo or any other site they choose."
Established in 1991, the "Intel Inside" programme has always been a core element of Intel's worldwide marketing programs. It is one of the world's largest co-operative marketing programs, supported by thousands of PC makers who are licensed to use the Intel Inside logos. The Intel brand is one of the top ten known-brands in the world.