Intel is back in the driving seat and dictating bold new moves for the microprocessor market.
Square in the chip giant's sights is the non-traditional market of pocket Internet devices and portable video players as well as low-cost mobile PCs.
This was the strategy revealed by Intel president and CEO Paul Otellini at last week's Spring Analysts' Meeting.
He told analysts that while the Intel architecture provides performance, performance per watt and a host of features for the notebook, desktop and server platforms it also provides ultra-low power with sufficient performance and good integration for the ultra-low cost, consumer and handheld markets.
Apart from positioning itself for growth in new markets, Intel has also defined a number of strategies for 2007.
These include executing on its "tick-tock" strategy to sustain technology leadership. The company will ramp the Intel Core microarchitecture top to bottom in all segments, from single and dual to quad core. It will also begin 45nm High-k production in the second half of 2007.
The digital home, mobility and digital enterprise platforms will all be ramped as well, including fourth generation Centrino Duo and Centrino Pro processors as well as second generation vPro and ViiV platforms.
Intel also confirmed that it has moved up the launch of its Silverthorne chip for low-power, portable devices to early 2008. It previously anticipated unveiling the product later in the year.