AMD has unveiled its Puma notebook platform, which is set to offer users an alternative to Intel's recently-announced Centrino Duo and Centrino Pro (codenamed Santa Rosa) offerings. 

The company's next-generation open platform was the subject of a press conference in Tokyo, Japan on Friday, and promises to deliver battery life, graphics and video processing enhancements as well as improved overall system performance for an enhanced visual experience.
The Puma platform is expected to build on the successful launches of the AMD M690 mobile chipset and 65nm process-based AMD Turion 64 X2 dual-core mobile technology in April and May 2007, respectively.
The key technologies that comprise Puma are AMD’s next-generation notebook processor, codenamed Griffin, matched with the next-generation AMD RS780 mobile chipset. Notebooks based on the Puma platform are expected to be available in the mid-2008 timeframe.
“Through the combination of our recent processor and chipset launches and the Better by Design program, AMD is constantly establishing new heights of competitiveness in serving the needs of our notebook customers,” says Gautam Srivastava, vice-president: sales and marketing & MD: Middle East Africa & Pakistan at AMD.
“With the unveiling of the Puma mobile platform we’re sending a clear signal to the market that we intend to drive continued innovation in notebook computing in 2008 and beyond.”
Core to the Puma platform is the introduction of AMD’s next-generation notebook Griffin”microprocessor. With Griffin, AMD will deliver a number of new capabilities to enhance battery life and overall mobile computing performance.
New notebook processing innovations in Griffin include:
* Power-optimised HyperTransport and memory controllers integrated in the processor silicon that operate on a separate power plane as the processor cores, thereby enabling the cores to go into reduced power states;
* Dynamic performance scaling offers enhanced battery life with reduced power consumption through separate voltage planes enabling each core to operate at independent frequency and voltage; and
* Power-optimised HyperTransport 3.0 with a more than tripling of peak I/O bandwidth, plus new power features including dynamic scaling of link widths.
Griffin will be complemented with the forthcoming RS780 notebook chipset to deliver a rich visual experience and increased performance. Based on PCI Express Generation 2 and the HyperTransport 3.0 specifications,RS780 is expected to raise the bar on the notebook computing experience by delivering significant new features such as:
* Motherboard DirectX 10 graphics processing;
* Energy-efficient high-definition multimedia support with the Unified Video Decoder;
* Integrated multi-monitor support with DVI, HDMI and DisplayPort;
* Native southbridge support for NAND flash with HyperFlash; and
* PowerXpress for dynamic switching between integrated and discrete graphics to extend battery life.
The Puma platform is based upon an open platform strategy, and also includes ATI Radeon graphics, nVidia chipset and graphics technologies, and industry-leading wireless technologies.