Apple is getting in a sweat over a new sex toy accessory for the iPod that plugs into the iPod and vibrates in time to the music.
The iGasm advertising posters are coming under fire because they are similar to Apple's iPod ads in that they use a silhouette of a woman listening to an iPod. In the iGasm ad, however, there are other implications as well.
The iGasm plugs into any music player, but has fallen foul of Apple because of the similar advertising themes.
The iGasm is produced by adult storage Ann Summers.
It is one of a growing number of iPod accessories in the sex toys genre, joining iBuzz and OhMiBod to name just two.