Local cellular giant Vodacom has boosted its presence in the broadcasting and multimedia markets with an exclusive agreement with the country's only satellite pay-TV operator, MultiChoice.

"With cellphone penetration in South Africa at over 80%, Vodacom is constantly looking for opportunities to expand its growth horizontally in the market," says Vodacom Group CEO, Alan Knott-Craig
"With 23-million customers in South Africa, Vodacom has the distribution and marketing know-how that could lead to more significant growth in the satellite pay-TV market," he adds. "With less than 10-million TV sets and fewer than 2-million satellite pay-TV subscribers in South Africa, we can expect strong growth as Vodacom offers the most affordable satellite pay-TV so far available.
"Vodacom already has 33 000 mobile TV users that can choose from 22 channels on Vodafone live! cellphones and we are currently piloting more than 17 channels across digital video broadcast to handset technology with MultiChoice."
With DStv Select only from Vodacom, Vodacom and non-Vodacom customers have a choice between two DStv Select bouquets, each offering a variety of the latest entertainment, news, sports, movies, documentaries and music channels.