SMS communication is coming of age as a ubiquitous technology that has the ability to reach the biggest-possible audience. 

This was demonstrated during the recent public servants' strike when at least 300 schools were able to easily communicate with parents and staff.
Rex Pennefather, from SMS software vendor Coretalk, says the company has an affiliation with Educom that has seen more than 300 schools sign on to its system.
"The technology is immediate, bi-directional and has mobile solutions for any business application from insurance, motor, banking, medical to competition lines,” says Pennefather.
The Coretalk system is also being used as a tool in the fight against crime by enabling the public to assist police and crime initiatives in apprehending, profiling and targeting wrong-doers.
“The ever-growing crime statistics and our success with the Chatsworth and Westville police station and the Hillcrest Community Information Centre. (CIC), means that our software is becoming an increasingly integral part of the ever growing number of arrests and crisis management situations within communities," Pennefather adds.
"This also enables key medical and rescue partners to be contacted immediately in an emergency or untoward occurrence while allowing the community to discretely and anonymously assist in identifying criminal action."
The company also handles all SMS communications for sporting events like the Dusi 2007, The Mr Price Karkloof Classic MTB event and the Kia Motors Surf Ski series, with the Msisnsi multi sport series and the Amashova bike race still to come on 2007.