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As the countdown continues for the launch of “Halo 3”, the video game continues to set records and establish new precedents for an entertainment launch. Microsoft reports that pre-orders globally for the exclusive Xbox 360 title have exceeded the 1-million milestone.

Similar to other big entertainment launches, retailers around the world have begun taking pre-orders, enabling consumers to order one of the three versions of “Halo 3”: Standard, Limited and the ultra-collectible Legendary Edition. In fact, demand has been so strong for the Legendary Edition of the game it is expected to be sold out by the time the game launches globally on 25 September.
South African retailers have noted that the pre-sales for “Halo 3” are the fastest in video game history.
“Sales opened on Monday and are going exceptionally well. We are way ahead of projections and there is still a month and a half to go”, says Shannon Rogotzki, sales and marketing owner of BT Games. Ian Hepplewhite, sales director of MI Digital, expects one in every three Xbox owners to purchase the title, saying that “Halo 3 will be the biggest Xbox title to date”.
"The excitement for 'Halo 3' is fantastic," says Marc Batten, lead for entertainment and devices division in South Africa. "From the buzz we're hearing in our stores, we know this release is going to be the entertainment event of the year.  We're thrilled to be able to bring it to our customers."
“Halo 3,” the final chapter in the groundbreaking “Halo” trilogy, was created by Bungie Studios and is exclusive to the Xbox 360. The game is expected to set a new standard for interactive storytelling and social gaming by engaging consumers worldwide in Master Chief’s epic battle to save humankind.
“Halo 2,” which generated a record-setting $125-million in sales within the first 24 hours and, three years later, remains the most-played game on Microsoft’s Xbox LIVE online gaming and entertainment network, with nearly 1-billion hours of online gaming logged to date.