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Pinnacle Micro is Canon master distributor

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The shake-up in the local distribution market continues unabated, with Pinnacle Micro signing up as joint master distributor for the full range of Canon products. The news comes just weeks after the distributor landed the Acer range as well. 


The other master distributor is Canoa, which has been the sole Canon CBS distributor for well over two decades.
Cobus Erasmus, product manager for Canon at Pinnacle Micro, says the new distribution agreement is “highly strategic” –
and could see the company’s overall Canon sales double in the next 12 months.
“Until now Canoa was the only distributor for Canon’s CBS range. The new agreement with Canoa gives us access to more than 3 000 products in the Canon range, including copiers, large format printers, scanners, imaging and computer equipment.”
The only Canon product line Pinnacle won't focus on is the medical equipment line-up.
Erasmus says that, while the company will be selling Canon’s copier range, the main focus would be to target sales at the government tender market.
“We currently don’t have a reseller infrastructure in place for copiers. Our strategy will be to target government tenders when it comes to the sale of copiers.”
Canoa will continue to offer support services on the Canon copier range. “That is certainly their area of expertise,” says Erasmus.