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Office Depot selects SAS for global customer intelligence

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US-based Office Depot, a leading global provider of office products and services, has selected SAS Customer Intelligence across its global enterprise.

 In 2005, Office Depot decided to deploy a global analytical CRM solution. At the time, Office Depot in Europe was using SAS Marketing Automation to evaluate the financial and logistical impact of different communication plans, streamline campaign management and reduce costs but different products were used in other corporate regions.
After a multi-vendor comparison, Office Depot chose to keep SAS and implement additional key solutions of the SAS Customer Intelligence suite across its global operations, including SAS Marketing Automation, SAS Marketing Optimization, SAS Interaction Management, SAS Web Analytics and SAS Digital Marketing.
"We wanted to leverage our experience with SAS in Europe on a global basis,” says Tim Toews, chief information officer at Office Depot. “Our goal is to support our global business with a consistent set of applications.”
Gerrit van Wyngaard, Product Manager Customer Intelligence at SAS South Africa, adds: "Consolidating vendors is a smart move for Office Depot.
“Deploying SAS’ end-to-end CI suite will result in a far lower total cost of ownership than supporting multiple vendors. As Office Depot continues to grow SAS will scale with it.
"And, with SAS reinvesting 24% of revenue back into R&D, we’ll continue to deliver cutting-edge products that will meet their evolving customer intelligence needs worldwide.”
Office Depot selected SAS to run on the SolarisTM 10 Operating System from Sun Microsystems.