Opportunely timed to fill a market gap for a safe and reliable mobile instant messaging (MIM) service, AeroMessenger launches in South Africa this month.
"Mobile instant messaging has taken off in South Africa at an alarming rate with growth in excess of 100% percent a year for the last two years,” says Jean-Pierre Kloppers, co-founder of Aerofone Communications, the South African company that has developed AeroMessenger.
“With the majority of people using MIM for social networking and public chat rooms, there is not yet a safe, secure, and reliable on-the-go solution aimed at the young professional market.”
Similarly to MSN Messenger, MXit, and Mig33, AeroMessenger allows free real-time text-based communication between two or more people who are online simultaneously, as well as effective offline messaging. Unlike any other mobile instant messenger, AeroMessenger fuses the key characteristics of SMS and email with instantaneous chat; thereby allowing users to experience benefits such as delivery notification, message history, and group messaging – all on a cell phone.
“There has been much publicised concern about the dangers – particularly to youngsters – of participating in public chat rooms. To preserve the integrity and safety of users, AeroMessenger is the only MIM service in South Africa that has gone the socially responsible route of not allowing public chat rooms at all,” he adds.
On a practical level, AeroMessenger offers numerous benefits to the young professional. Most notably, is the ability to create conferences (equivalent of private chat room) and invite friends or colleagues to join the conversation.
This makes AeroMessenger ideal for office environments in which teams are spread geographically or travel a lot – to quickly get people together for a mini conference to give their input and resolve business tasks.
Communication efficiency is also improved as AeroMessenger provides delivery notifications and unread messages cannot accidentally be missed. Instead, when you log on to AeroMessenger, you will continually be shown the messages you have not read.
Other functions available on AeroMessenger include RSS news headlines and summaries through Independent Online (IOL) with a choice of 11 channels from which to read live updated news, as well as an electronic memo function which prioritises and reminds users of tasks to complete.
Using AeroMessenger, one message can be sent to multiple contacts, and grouped contacts can be used to start conferences. Apart from its everyday uses, these features are ideal for keeping groups of friends/colleagues up to date on issues such as changes to sports fixtures, updates on cultural or business events, or even students needing to organise study groups.
As AeroMessenger is the first MIM service that incorporates the innovative message-based platform – designed specifically for cell phone ergonomics – rather than traditional contact-based messaging, users do not need to switch to different contacts in order to view their messages.
AeroMessenger is compatible with most Java and WAP enabled handsets. This is standard mobile technology on the majority of phones used today.