Scott Bedbury, the man behind the highly successful marketing campaigns of Nike and Starbucks, will speak in South Africa on Brand building and marketing strategy for now to 2010 at a Global Leaders conference hosted by SAS Institute.
The conference will take place on 18 September 2007 at The Campus in Bryanston, Johannesburg.
Having helped Nike and Starbucks to dramatically expand and substantially increase their revenue, Bedbury has returned to consulting and writing, and is the author of A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century.
Warren Cowan, business development and marketing director at SAS South Africa, says: “Innovation and success is what SAS is all about, and you do not get more innovative or successful than Scott Bedbury, the man behind the phrase “Just Do It”. We are honoured to be able to bring a marketing guru of this calibre to South Africa, to help us all make the most of the marketing extravaganza which is 2010.”
Bedbury will present a full-day interactive marketing workshop which will help delegates get to the heart of their corporate brand, and turn it into marketing success.
During the day, delegates will learn how to turn a good brand into a great one; maximise the opportunities for experiential marketing; deliver brand messages without huge advertising spend; use market research efficiently; launch a niche brand into the mainstream without compromise; use brand values to influence corporate image; help employees identify with their brand; and understand their brand’s weak links.