Apple is going into the holiday buying season with a reduced-price iPhone – yesterday it slashed the price by $200.00 – and improved iPod devices. 

Steve Jobs has shown the long-awaited full-screen iPod to delegates at product update, together with a new iPod nano that features video playback and a bigger screen.
the new iPod shares many design elements with the iPhone and includes WiFi connectivity.
The new nano, on the other hand, will let users play games and include Apple's Cover Flow feature, allowing them to scan their music by viewing the cover artwork.