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Press bares teeth at IDF

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Intel Developer Forum: San Francisco – At the traditional "Zero Day" R&D briefing at Intel's Developer Forum (IDF), Andrew Chien, VP Intel Research, got certain journalists hot under the collar as he outlined the chip giant's philosophy and strategy around research.

Just getting into his stride during his presentation around what Intel calls "Essential Computing" – R&D that encompasses themes such as personal awareness, "richly communicative" technology, physicality and biosensors – Chien had just flashed a Powerpoint slide depicting a toothbrush and toothpaste tube bearing "sensor rings" when Mike Magee, Editor of The Inquirer loudly enquired: "Does it include shagging?"
Obviously flustered at the vocal interruption and probably not au fait with English slang, Chien queried what Magee meant.
"Well, isn't this a little bit too intrusive?" asked Magee to the sniggering of about 200 assembled press.
Chien denied that the R&D was and quickly moved on to his next slide. Magee, disgruntled, went for a cigarette.
We couldn't figure out the toothbrush/toothpaste scenario ourselves until later when, over a beer with Magee, we remembered an old Oprah Winfrey show – about two years ago – when she revealed that a huge percentage of Americans didn't know how to brush their teeth properly. Not just in what brushstrokes to use, but also the amount of time to spend buffing the pearly whites.
Again, if memory serves, Oprah herself sings a certain song to herself while brushing – the length of the song being the right time period recommended for proper oral hygiene.
Clinking Sam Adams, we concluded that this could be the only possible reason for sensors on a toothbrush and a tube of toothpaste.
We just wonder how many millions of dollars are being spent on R&D to ensure that people brush their teeth properly.