IDF: San Francisco – Emerging markets such as South Africa where markets are dominated by SMBs have spurred Intel into developing a separate server product roadmap for these territories.
Diane Bryant, VP Digital Enterprise Group and GM, Server Platforms Group at Intel, says that recent visits to countries like South Africa and Italy had highlighted the need for products for SMBs that address the cost of acquisition, the cost of management, ease of deployment and ease of manageability. The same criteria applied to the world's two biggest emerging economies, India and China.
"I didn't realise there was such a heavy SMB sector in South Africa," Bryant says. "While a lot of what we talk about for large enterprises is relevant to countries such as South Africa, we realise we need to focus on SMBs. Much of what we're doing for large enterprises applies, but that's not enough.
"So what we've done is to create a separate product roadmap around entry-level SMBs – something that was spotlighted for me in South Africa where they comprise about 70% of the market," Bryant says. "These are regions where the value proposition is ease of deployment and ease of use."
Bryant says that IBM's recent Caneland product with embedded virtualisation was an example of the type of products being developed for emerging markets. She also revealed that Intel would announce a new blade option for these markets "late this year, or early next year"