The Xbox 360 exclusive game Halo 3 has officially become the biggest entertainment launch in history, notching up an estimated $170-million in sales in the US alone in the first 24 hours. The Xbox 360 title beat previous records set by blockbuster theatrical releases like “Spider-man 3” and novels such as “Harry Potter and the Deathly Hallows".
“Halo 3” is the conclusion to the epic trilogy and picks up where “Halo 2” left off, answering questions around the fates of the beloved protagonist Master Chief and his artificial intelligence sidekick Cortana as they struggle to save humankind from destruction at the hands of the alien coalition known as the Covenant.
Developed by Bungie Studios, the “Halo” franchise is exclusive to the Xbox 360 video game and entertainment system and optimized for social multi play.
“Halo 3 has become a pop-culture phenomenon,” says Shane Kim, corporate vice president of Microsoft Game Studios. “Not only is “Halo 3” setting sales records, it’s also redefining entertainment.
More than 10 000 retailers in the US hosted Midnight Madness events to celebrate the launch of this third installment in the billion-dollar franchise. In New York, Seattle, Miami and Los Angeles, Microsoft and retail partners hosted marquee launch events that featured contests and appearances by local celebrities and professional athletes who are fanatical about the “Halo” franchise, including Ludacris and Zac Efron and Microsoft Chairman Bill Gates.
More than 1,7-million copies of “Halo 3” were pre-ordered in the US before a single store opened its doors at midnight 25 September, making this the fasting pre-selling game in history, surpassing the previous record-setting pre-sales of “Halo 2”.
The launch of “Halo 3” was a worldwide celebration that released in 37 countries and available in 17 languages.