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Connection Telecom makes business simpler for SafariNow.com

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SafariNow.com, an online travel agency specialising in accommodation around South and Southern Africa, has selected Connection Telecom to implement an Asterisk open source Internet Protocol (IP) private branch exchange (PBX) solution when it recently moved to new premises.

Asterisk is the most popular open source PBX software, designed to solve a range of business telephony challenges at a fraction of the cost of proprietary systems.
“The nature of our business meant that it would be advantageous to allow our staff to telecommute, but this was not possible with our previous system,” says Mark Derman, technical director at SafariNow.com.
“As an online operation, everything in the organisation – except for our telephone system – was already able to operate over the Internet. As a result of the Asterisk solution implemented by Connection Telecom, our telephone system can now do the same. This will certainly be of great benefit with our future plans to implement remote staff across the country.”
According to Rob Lith, MD of Connection Telecom, although it is a much more cost effective option, Asterisk provides a level of functionality that exceeds many of the more expensive traditional systems.
“As Asterisk is open source-based, not only does it provide features such as voicemail, voice menus, IVR and teleconferencing, it also allows new features to be added rapidly and with minimal effort,” he says.
Derman claims that it was this ability to implement new features with minimal effort that made the Asterisk solution an attractive option.
“For some time we had been frustrated by our lack of control over the system we had been using. As a company that is technically savvy, we required a system that would enable us to have complete ownership and make changes ourselves as and when necessary,” he says.
SafariNOW.com selected the Asterisk solution from Connection Telecom as it provided greater flexibility, the ability to self-configure as well as the control that the company required.