Sony will debut the world's first organic light emitting diode (OLED) television on 1 December. The new technology offers extreme thinness combined with great image quality and adds a whole new category to the company's TV business. 

OLED is a light-emitting display technology based on electroluminescent organic materials, with a structure that enables unprecedented levels of thinness and lightweight design to be achieved.
OLED also delivers advanced levels of contrast and brightness, wide color reproduction range and rapid response time to realize stunning picture quality. In addition, with its limited environmental impact, OLED has attracted widespread attention as a highly-anticipated next-generation display device technology.
Sony first began researching organic materials in 1994, and has since proceeded with the development of OLED technology targeting its use in practical applications. The company first launched mass production of small sized, full-color OLED panels in 2004, achieving commercial use within mobile products.
Sony subsequently positioned OLED as a key next generation display device, and further accelerated its research and development of OLED technology.
Following more than 10 years of OLED development, the company has accumulated numerous related core technologies, such as Sony's proprietary "Super Top Emission" panel technology which enhances the brightness and color reproduction capability of OLED panels, as well as manufacturing technologies gained from Sony's experience of mass producing small sized OLED panels.
In September 2007, Sony began mass production of its independently-developed "Organic Panel", used in the new XEL-1 televisions.