“Halo 3” has officially become a global phenomenon, garnering more than $300-million in sales in the first week alone. The critically acclaimed Xbox 360 exclusive, which was released in South Africa on 26 September, is the fastest-selling video game ever and already one of the most successful entertainment properties in history.
Initial reports from retailers worldwide show console sales have more than doubled compared with the weekly average before the launch of “Halo 3.” With games like “Halo 3,” “BioShock,” “Mass Effect” and “Project Gotham Racing 4,” Xbox 360 has the greatest line-up in the history of video games and the only console where consumers can play all of the year’s biggest blockbusters.
“‘Halo’ is truly a cultural phenomenon, and the launch of ‘Halo 3’ is an important milestone for Xbox 360 and for video games as entertainment and as an art form,” says Bill Gates, chairman of Microsoft. “‘Halo 3’ embodies our vision for the future of entertainment, where some of the world’s greatest creative minds will deliver a new generation of interactive storytelling."
“Halo 3” is the conclusion to the epic trilogy and picks up where “Halo 2” left off, answering questions about the fates of the beloved protagonist Master Chief and his artificial intelligence sidekick Cortana as they struggle to save humankind from destruction at the hands of the alien coalition known as the Covenant. In addition to the rich storyline, “Halo 3” continues the franchise’s grand tradition of delivering innovative multiplayer through four player co op.
Developed by Bungie Studios and published by Microsoft Game Studios, the “Halo” franchise is exclusive to the Xbox 360 video game and entertainment system. “Halo 3” was released in 37 countries and 17 languages. To date, more than 20 million copies of the games in the “Halo” trilogy have been sold worldwide.
Record week-one sales come on the heels of the previously announced $170-million in sales in the US within the first 24 hours of the game’s release, which marked not just the biggest video game launch, but the biggest entertainment launch in history. The Xbox 360 title beat previous US sales records set by blockbuster openings for entertainment events such as the release of “Spider-Man 3” and “Harry Potter and the Deathly Hallows.”
In addition, more than 1,7-million copies of “Halo 3” were pre-ordered in the US, making it the fastest pre-selling game in history, surpassing the previous record-setting pre-sales of “Halo 2.”