Computer Faire will make a comeback in 2008, as the IT industry's major exhibition celebrates its 30th anniversary with a return to its roots.
"The market changes – and in the IT market it changes all the time," says Jo Melville, MD of organiser Exhibitions for Africa. "As a service provider, we need to change as well to meet market demands.
"The demand today is for a show that talks to both end users and businesses, and we are meeting the need with the re-introduction of Computer Faire.
"In its 30th year, the original show will return to its roots."
The new-look Computer Faire will cater to both business and consumer visitors, all of whom will have the opportunity to look at, play with and buy the latest in computing and consumer electronics products.
The show has already attracted lively interest from international contingents keen to market their products and services in South Africa and to meet local resellers or distributors.
From a business perspective, Melville believes the new format will offer opportunities for companies and individuals to meet and interact on "neutral" ground, while getting the opportunity to look at a range of what's available in the market.
Office equipment, from printers to PCs, will be on show, as well as communications technologies and IT solutions for the business user.
For the consumer, a number of attractions are already lined up – including the home theatre experience that wowed audiences at the recent show in Cape Town.
Other aspects of the digital liefstyle experience will also be on show and available to buy, including mobile communications, gaming equipment and audio-visual convergence.
"As we celebrate 30 years as South Africa's major IT show, Computer Faire 2008 will have something for everyone," says Melville.
Computer Faire, which was originally set up for members of the Transvaal Amateur Computer Club to share the exciting new world of computing with the general public, has seen a number of changes and evolutions over the year.
It merged with BEXA (Business Equipment Exhibition) and later with Tel.Com, moves which turned it into more of a business exhibition than a consumer show and prompted its renaming in 2003 to Futurex.
The re-introduction in 2005 of an end user element saw the addition of Equip alongside Futurex.