LG Electronics (LG), a major player in the global flat panel display market, is launching its “Eye Love Plasma TV” campaign this month in Asia, the Middle East and Africa.  The initiative is to promote its plasma TVs, which cause less eyestrain than other competing technologies or from other manufacturers.

The campaign will include activities such as bus wraps and billboards to inform the public about LG’s plasma TVs. Consumers will be better able to identify the plasma TVs by looking for the “No Eye Stress” label, featuring a picture of a smiling child.
Plasma TVs give viewers a soft and natural picture, and allow them to enjoy sports and movies for long periods of time without eye fatigue. One of the most important features of LG’s plasma TVs is 100Hz driving technology, which eliminates the flickering effect. This is 33% faster than the 75Hz refresh rate used by most of LG’s competitors. The 0.001 ms response time on LG’s plasma TV is also helpful when watching sports and action movies or playing video games, ensuring that even the fastest athlete looks crisp and clear.
With this superior technology LG’s plasma TV’s produce colours with lighting found in living rooms, bars and restaurants.  These areas typically have ambient light of less than 200 lux while electronics shops tend to be far brighter, at approximately 1000 lux. This is one of the reasons why plasma TVs look better in consumers’ homes than in the shops.
LG’s plasma TVs are also excellent at displaying dark images thanks to True Black Panel technology, which dramatically reduces glare and stray light. LG’s plasma TVs also reproduce 117% of the ATSC color spectrum, compared to 112 percent of most other manufacturers. This True Color technology makes images even more lifelike and more suitable for home viewing.
As one of the world’s leading plasma TV makers, LG plans to increase the competitiveness of its plasma TV business by separating it from its LCD display business. LG expects that this internal competition will help optimise the quality of the plasma TVs. LG also plans to reinforce its plasma business by strengthening its marketing activities in North America and Europe to support 50- and 60-inch size televisions.
In addition, LG plans to globally supply 32-inch plasma televisions, the smallest size among plasma screens, targeting emerging markets where the demand for high quality digital displays are increasing.